from ‘impossible’ to ‘how?’

Hey all you marketing-types and human factors fans: If you aren’t already familiar with QR codes, you will be eventually, and probably soon. As one of a zillion glittery new technologies in the eternally-rolling-in fog of things to (re)learn, it’s not really worth mention on it’s own. But there are two points I think do bear mention:
- There are real applications of this stuff happening here. now.
- Despite years of popularity, especially in Japan, they’ve not yet caught on here because the reading technology has not been natively supported by cell phones in North America (conspiracy theorists: this is your cue!). Curiously, this same excuse has persisted long past the point where the cell companies entirely lost control of this monopoly on the features of any individual device. With free & paid apps for iPhone, Android, and probably dozens of others available, anyone who wants it can have it, for free, now.
Remember when checking email on a phone was revolutionary? The entire landscape has changed, yet again. We’re about to tip from a point where people said “My handheld can’t do that.”, to a point where people ask “How can my handheld do that?”. The difference is both subtle, and seismic.
Technologies, like replicants, are either a benefit or a hazard. Difference between us and Deckard is that if they’re a hazard, they’re not our problem.

I need your magic.
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