Delight
It does not take a rocket scientist or an Apple engineer to create a delightful addition to the world. Sometimes it’s something so wonderfully simple that it just makes people stop and stare, and then smile and laugh. A simple sketch, a single flower, a well-timed phrase, a clever ad, a memory from childhood, or a new version of something familiar…the list is endless.
Often, we just plain try too hard. Delight is born from insight, and delight requires no explanation.